"Welcome Your Baby In – With 60 Minutes, Skin-to-Skin"

Based on recommendations from your Communications and Development Committee (ComCom) and the Public Advocacy Committee, the APPPAH Board has approved the use of an easy-to-understand focal point – a theme – to further the aims and the messages of APPPAH with both pre and perinatal professionals and mainstream audiences. The theme, Welcome Your Baby In – With 60 Minutes, Skin-to-Skin, is designed to encourage skin-to-skin contact between baby and mother right after birth. Given the data from the Russian Study, reported at the 2009 Congress by Dr. Marshall Klaus, along with years of data on Kangaroo Mother Care, we believe that this focus will provide:
  1. An easy to understand visual image, useful in:
    1. Gaining sponsorship
    2. Developing training for mothers, attendants, et al.
    3. Providing a tangible, measurable improvement in birth experience
  2. A practice that — even by itself — will provide extraordinary benefit to mother and child
  3. A theme that provides a "foot-in-the-door" to talk and train on many of the related APPPAH messages — including child and family issues as well as, adult recovery from birth trauma.
Some members may be concerned that this theme — or any theme — does not cover the magnitude and breadth of what APPPAH stands for. We understand that concern. However, we believe that "getting our foot in the door" with something that is tangible, measurable and more mainstream will provide great opportunity to expand on the APPPAH messages. We invite all interested members to help us in implementing the use of this theme. The next steps in our plan include the following:
  • Website information: A special section of the website will be devoted to the theme, including the backup research that supports the value of skin-to-skin time right after birth, training that will be available for parents and for healthcare professionals, and recommendations for implementing the practice in hospital environments
  • Member contact: The ComCom members will contact APPPAH members for their input on implementing the theme and what training or other programs they have already developed that could be used in promoting the concept.
  • Training Development: We plan to develop a set of training related to the theme and other APPPAH messages. Training would be offered in a variety of formats: webcasts, training at conferences (with CEU's), and "piggy-back" training with existing SIDS and La Leche League training. We would like to leverage some existing training already developed by our members.
  • We look forward to your help in this effort. By uniting behind this "wedge" theme, we expect to help all our members in promoting the messages that they and APPPAH stand for. If you would like to be involved, please contact ComCom co-leaders Rochele Hirsch (Rochele@cxii.com) or Jill Chasse (baby_counselor@yahoo.com).