August 1-7 is World Breastfeeding Week, designed to raise breastfeeding awareness and celebrate the collective efforts around the world to protect, support and promote breastfeeding. The theme for this year's World Breastfeeding Week is communication and using a variety of methods to accomplish those goals. For example, communities and health facilities are encouraged to use new media technology to reach large numbers of people with breastfeeding information. The World Alliance for Breastfeeding Action (WABA) is asking its partners to reach out through their communication channels to share the messages needed to empower every woman and every community to succeed in optimal breastfeeding. La Leche League (LLL) USA has been hosting celebrations since May 1st to highlight the mission of LLL in communities. For more information, go to the WABA Web site at or the LLL USA Web site at