The experience of conception, pregnancy, childbirth, parenting, as well as raising children is a cumulative process whereby parents and children both learn and grow together. According to a 2014 survey conducted in Japan, approximately 20% of people had been aware of Prenatal Memory, and this concept is now widely applied in various fields. This presentation will consist of three parts that explain the application of Prenatal Memory in Japan: the cultural background of pregnancy, childbirth, parenting, and the current status & improvement strategies; a new regressive hypnosis method and “Co-education” that nurtures children from the womb; and a new initiative to reform social norms by challenging to create the ideal system of education.